Showing prices in a concept: yes or no?

Put prices in your concept as soon as the products are real proposals. Leave them out while the products only show a direction. This way the client does not judge an example on its price.

Why prices belong in it

A client who likes a sofa wants to know what it costs. If the price is not there, the client looks it up, often at another shop and for another version. Then later you talk about a price that is wrong.

With prices next to the products, the client can weigh things up. "The sofa is expensive, but the lamp is fine" is a conversation you want to have. It shows what the client wants to spend money on.

When to leave them out

In the first round you sometimes show products to explain a style: this kind of chair, this kind of lamp. Leave the price out there. Otherwise the client reacts to the price of a chair you never meant to propose.

Also leave the price out when it is not fixed yet, for example for custom work or a quote that is still to come. Add a sentence that the price will follow.

In Softmint you turn prices and brands on or off for each product selection. The budget for each room still adds up.

Which price to show

Show the price the client will pay. For a private client that includes VAT, for a business it often does not. Say on the budget slide which of the two it is.

Prices in webshops change. Check them before you send the presentation, especially if the concept has been waiting a few weeks. When you paste the link from a webshop into Softmint, it gets the price for you; see Adding a product with a link. Save the products you propose often in your library: Saving products in your library.

Per product or only the total

A price for each product gives the client the most control. A total for each room is calmer, and works well when the client buys the design as one package. Either way, show the total next to the agreed budget at the end.

How to talk about that total when it is higher is in Talking about budget without an awkward silence.